Net Profit

SAR

Profit / Order

SAR

Status

—

NET PROFIT

—

SAR

💰 Net Profit

= Revenue − Variable Costs − Ad Spend − Fixed Costs

MARGIN

—

of revenue

📊 Profit Margin

= Net Profit ÷ Revenue × 100

ROAS

—

return on ad spend

📈 ROAS — Return on Ad Spend

= Revenue ÷ Ad Spend

STATUS

—

No orders

🏁 Business Status

Based on Net Profit vs Break-even

💰

Profit Mode

Maximizing net profit — all costs factored in

Break-even CPA

Max CPA without loss

🔴 Break-even CPA

= (Revenue − Op.Costs) ÷ Leads

Target CPA (20%)

CPA to achieve target margin

🟢 Target CPA

= (Revenue×(1−margin%) − Op.Costs) ÷ Leads

Actual CPA

Total Ad Spend ÷ Delivered Orders

🔵 CPA / Delivery

= Total Ad Spend ÷ Paid Orders

Break-even ROAS

Minimum ROAS without loss

🟡 Break-even ROAS

= Revenue ÷ (Revenue − Op.Costs)

Current ROAS

Actual ROAS at current CPA

🟣 Current ROAS

= Revenue ÷ Ad Spend

POAS

Net Profit ÷ Ad Spend

📊 POAS — Profit on Ad Spend

= Net Profit ÷ Ad Spend

📐

Contribution Margin Engine

CMR · Breakeven ROAS · Break-even Orders · Refund Leakage

⏳ Calculating...

Contribution Margin

Revenue − Variable Costs

—

SAR

🔵 Contribution Margin

= Revenue − Variable Costs

CMR %

Contribution ÷ Revenue

—

🟢 CMR %

= Contribution Margin ÷ Revenue × 100

Breakeven ROAS

1 ÷ CMR% (true)

—

🟡 True Breakeven ROAS

= 1 ÷ CMR%

Break-even Orders

Fixed Cost ÷ CM/Order

—

🔴 Break-even Orders

= Fixed Costs ÷ CM per Order

CMR Scale Threshold 0%

0%▲ 40% Scale100%

🔴 Refund Leakage Impact

Lost margin from returns (not resold at same price)

—

margin lost to returns

Ad Spend

🟣 Total Ad Spend

= Leads × CPA

Op. Costs

🟡 Total Op. Costs

= COGS + Ship + Pkg + Variable Ops

Revenue

🟢 Total Revenue

= Paid Orders × AOV

Total Sales

🔵 Total Sales

= Leads × AOV (all orders)

Profit Margin vs 20% Target

0% ▲ 20% Target 100%

Recommended AOV

Current AOV

Value entered

SAR

Break-even AOV

Min. without loss

SAR

AOV for 20%

Target margin

SAR

🔽

Order Funnel

From leads to profit

Funnel Analysis

Orders

Confirmed

Pending

Delivered

Returns

📈

ROI Analysis

Return on investment

💰

ROI Analysis

Return on Investment · Capital Efficiency · Payback

ROI

Net Profit ÷ Total Investment

—

💰 ROI

= Net Profit ÷ Total Investment × 100

Net Profit—

Total Investment—

✅ Target: ROI > 50% is healthy. Raise AOV or cut COGS to improve.

ROI on Ad Spend

Net Profit ÷ Ad Spend

—

📣 ROI on Ad Spend

= Net Profit ÷ Total Ad Spend × 100

Net Profit—

Ad Spend—

✅ Improve: Lower CPA or raise AOV to get more profit per ad dollar.

Payback Period

Days to recover investment

—

⏱ Payback Period

= Total Investment ÷ Daily Net Profit

Total Investment—

Daily Profit—

✅ Target: Under 30 days is excellent. Increase daily orders to speed up payback.

days

Capital Efficiency

Profit per 1 invested

—

⚡ Capital Efficiency

= Net Profit ÷ Total Investment

MeaningProfit per 1 invested

✅ Target: >0.5x = good. >1x = excellent. Reduce fixed costs to improve.

Breakeven Investment

Min. investment to break even

—

🔴 Breakeven Investment

= Total Op Costs + Ad Spend

Op. Costs—

Ad Spend—

✅ Goal: Your revenue must exceed this number to profit.

SAR

Inventory Cost

Units × COGS/unit

—

📦 Inventory Cost

= Inventory Units × COGS per Unit

Units—

COGS/Unit—

✅ Tip: Keep inventory lean. Excess stock ties up capital with no return.

SAR

Investment Breakdown

Total Invested —

Inventory Cost —

Ad Spend —

Op. Costs —

Net Return —

📣

Ads Performance

Deep dive metrics

📣

Ads Deep Dive

CTR · CPC · CPM · Conversion · Budget Efficiency

CTR

Impressions → Clicks

—

🖱 CTR

= Clicks ÷ Impressions × 100

Clicks—

Impressions—

✅ Benchmark: >2% is good. Improve ad creative/copy to raise CTR.

CPC

Cost per Click

—

💸 CPC

= Total Ad Spend ÷ Total Clicks

Ad Spend—

Clicks—

✅ Lower CPC by improving CTR or targeting less competitive audiences.

CPM

Cost per 1000 Impr.

—

👁 CPM

= (Ad Spend ÷ Impressions) × 1000

Ad Spend—

Impressions—

✅ Lower CPM = cheaper reach. Broaden audience or change ad placement.

Click → Order %

Conversion Rate

—

🎯 Click → Order %

= Orders ÷ Clicks × 100

Orders—

Clicks—

✅ Improve: Better landing page, faster load, clearer CTA, stronger offer.

Budget Used

Spend vs Budget

—

📊 Budget Used %

= Ad Spend ÷ Monthly Budget × 100

Ad Spend—

Monthly Budget—

✅ Watch: Over 100% = over budget. Adjust bids or set daily caps.

Wasted Ad Spend

Unconfirmed × CPA

—

SAR

💸 Wasted Ad Spend

= Unconfirmed Orders × CPA

Profit per Ad SAR

Net Profit ÷ Ad Spend

—

💰 Profit per Ad SAR

= Net Profit ÷ Total Ad Spend

MER

Marketing Efficiency Ratio

—

📊 MER — Marketing Efficiency Ratio

= Revenue ÷ Total Marketing Spend

👤

Customer LTV

Lifetime value & retention

👤

Customer LTV & CAC

Lifetime Value · Payback Period · Retention

Customer LTV

AOV × Orders × Lifetime

—

♾ Customer LTV

= AOV × Avg Orders × Lifetime (months)

AOV—

Avg Orders/Cust/Month—

Lifetime—

✅ Raise LTV via loyalty programs, bundles, or subscription offers.

SAR

LTV : CAC

Target > 3x

—

⚖ LTV : CAC Ratio

= Customer LTV ÷ CPA (acquisition cost)

LTV—

CAC (CPA)—

✅ Target: >3x = healthy. <1x = losing money on every customer.

CAC Payback

Months to recover CPA

—

📅 CAC Payback

= CPA ÷ (AOV × Margin%)

CPA—

Monthly Value—

✅ Target: <6 months. Lower CPA or raise repeat purchase rate.

months

Revenue per Lead

Total Rev ÷ Leads

—

💵 Revenue per Lead

= Total Revenue ÷ Total Leads

Total Revenue—

Total Leads—

✅ Higher = better. Improve confirmation rate or AOV to raise this metric.

SAR

Gross Profit

Before Ad Spend

—

📈 Gross Profit

= Revenue − Op. Costs (before ads)

Revenue—

Op. Costs—

✅ Must be positive before ad spend. If negative, cut COGS/OPEX first.

SAR

Effective Deliv. Rate

Paid ÷ Total Leads

—

🚚 Effective Delivery Rate

= Paid Orders ÷ Total Leads × 100

Paid Orders—

Total Leads—

✅ Target: >70% is strong. Improve confirmation calls and reduce returns.

📅

Time Performance

Run rate & projections

📅

Time Performance

Run Rate · Pace · Projections

Daily Run Rate

Orders per Day

—

📆 Daily Run Rate

= Total Orders ÷ Days Elapsed

Total Orders—

Days Elapsed—

✅ Use this to project monthly performance and set realistic targets.

Pace to Target

On track?

—

🎯 Pace to Target

= (Daily Rate × 30) ÷ Monthly Target × 100

Projected Orders—

Monthly Target—

✅ >100% = on track. If behind, increase daily ad budget or improve conversion.

Proj. Month Profit

At current run rate

—

🚀 Projected Month Profit

= Daily Profit × 30 days

Daily Profit—

Projection (30d)—

✅ Based on current pace. Scale orders or cut costs to hit profit goals.

SAR

Revenue / Day

Daily revenue avg

—

💰 Revenue / Day

= Total Revenue ÷ Days Elapsed

Total Revenue—

Days Elapsed—

✅ Track this daily to spot growth trends early.

SAR

Max Safe Ad Budget

Spend without losing

—

🛡 Max Safe Ad Budget

= Revenue − Op. Costs (breakeven ad spend)

Revenue—

Op. Costs—

✅ Never exceed this or you'll operate at a loss.

SAR

Proj. @ 2x Orders

If you double volume

—

✖2 Projected @ 2x Orders

= Net Profit × 2 (linear scaling estimate)

Current Net Profit—

✅ Use this to visualize impact of doubling your ad spend or order volume.

SAR

Cost Efficiency Index

Profit per SAR of OpCost

—

⚙ Cost Efficiency Index

= Net Profit ÷ Total Op. Costs

Net Profit—

Total Op. Costs—

✅ >0 = profitable. Higher = more efficient use of operational spend.

🧠

Smart Recommendations

AI-powered actions

🧠

Smart Recommendations

Personalized actions to improve your current results

⚠️

Risk Intelligence

Risk score · Cash flow · Capital efficiency

🎯

Risk Intelligence Layer

Composite Risk Score · Cash Flow · Capital · Inventory

—

/100

MEDIUM RISK

Enter data to see risk analysis

💧 Operating Cash Flow

—

= Revenue − Ad Spend − Paid COGS − Fixed Costs

Profitability ≠ Liquidity —

Return Rate—

CAC Payback—

CMR (Scalability)—

Cash Coverage—

Capital Locked Ratio—

Capital Locked %

Inventory ÷ Total Capital

—

🔒 Capital Locked %

= Inventory Value ÷ Total Capital Invested

Inventory Turnover

COGS ÷ Avg Inventory

—

🔄 Inventory Turnover

= COGS ÷ Average Inventory Value

Capital Efficiency Score

Composite 0–100

—

⚡ Capital Efficiency Score

= Composite score (ROI · Turnover · CM) / 100

💧

Working Capital Intelligence

Cash cycle · Operating leverage · Profit quality

💧

Working Capital Analysis

Cash Conversion Cycle · Operating Leverage · Profit Quality

Cash Conversion Cycle

DIO

Days Inventory Outstanding

—

📦 DIO — Days Inventory Outstanding

= (Inventory ÷ COGS) × 30

DSO

Days Sales Outstanding

—

🕐 DSO — Days Sales Outstanding

= (Receivables ÷ Revenue) × 30

CCC

DIO + DSO (total cycle)

—

🔁 CCC — Cash Conversion Cycle

= DIO + DSO

Structural Health

Operating Leverage

CM / Net Profit (sensitivity)

—

⚙️ Operating Leverage

= Contribution Margin ÷ Net Profit

Breakeven CAC

Max CPA to break even

—

🟢 Breakeven CAC

= Contribution Margin per Order

Net Margin %

Net Profit / Revenue

—

📈 Net Margin %

= Net Profit ÷ Revenue × 100

Profit Quality Index

Operating Cash Flow / Net Profit

Below 0.7 (70%) = paper profit, not backed by cash

—

🔭

Scenario Comparison Engine

Base · Optimistic · Pessimistic

🔭

3-Scenario Decision Matrix

Base · Optimistic (+15% CVR, -10% CPC, -5% Ret, +5% AOV) · Pessimistic (+20% CPC, -15% CVR, +10% Ret, -10% AOV)

Metric	Base	Optimistic	Pessimistic
Net Profit	—	—	—
ROI %	—	—	—
CM Ratio	—	—	—

Scenarios auto-calculate on each data entry. Optimistic assumes better acquisition + lower returns. Pessimistic models a stressed market environment.

🔬

Sensitivity Engine

Scenario testing · What-if analysis

🔬

Decision Sensitivity Engine

Toggle scenarios to see their impact on profit, ROI & cash flow

📈 +20% CPC (Higher Ad Cost)

📉 −15% Conversion Rate

🔄 +10% Return Rate

💰 −10% AOV

📊

Marketing Performance

True efficiency metrics for media buyers

📊

Advanced Marketing Analytics

POAS · Blended CAC · Revenue per Visitor · Ad Efficiency

Rev ROAS

Revenue ÷ Ad Spend

—

🟢 Rev ROAS

= Total Revenue ÷ Total Ad Spend

Ad Efficiency

Contribution ÷ Ad Spend

—

🔵 Ad Efficiency

= Contribution Margin ÷ Ad Spend

Revenue / Visitor

Revenue ÷ Clicks

—

SAR

👁️ Revenue per Visitor

= Total Revenue ÷ Total Clicks

Contribution / Click

CM ÷ Total Clicks

—

SAR

🟡 Contribution per Click

= Contribution Margin ÷ Total Clicks

✅ LTV Corrected (Profit-Based)

LTV (Profit)

—

SAR

CAC Payback (Contribution)

—

months

Blended CAC

—

SAR

📝

Notes & Annotations

Log campaign changes, offers, wins and issues with business data snapshots

📝

No notes yet

Go to 🛠️ Tools → Notes to add your first note

🎯

Offers Impact Simulator

Model offer types and their effect on profit, CMR & break-even

🎯

Offers Impact Simulator

See how each offer type affects your profit, CMR, and break-even across all sections

📊

Enter your business data first

Fill in the BASICS tab, then configure your offer in the 🎯 Offers tab

⌨️ Keyboard Shortcuts